The blog from the heart of Leicester's Clarendon Park

The Bloom Project

A florist has opened on Queens Road that offers something a little different to a traditional flower shop. The Bloom Project is an “artisan florist, plant and lifestyle store, delivering super cool blooms to Leicester.” Welcome to Clarendon Park folks, you’re going to fit in just fine.

The Bloom Project opened this month on Queens Road

“I chose Queens Road because I’m a city girl and wanted a city location, but also with a community and the footfall a florist needs,” says Emma Parry, the florist behind The Bloom Project.

“I went to school at Sir Jonathan North Community College. I often came to Queens Road after school and had friends in the area, so it felt quite natural for me to open the shop here.”

The Bloom Project can be found at 57a Queens Road, in the building recently vacated by Tranquility beauty salon. Much of the little shop is taken up by a large cooler, which is full of stunning cut flower arrangements. Aside from being beautiful, there does seem to be something genuinely fresh and modern about the designs. This is partly because of the unusual and dramatic blooms that are included. For example, one of Emma’s signature arrangements features proteas – an African flower with a distinctive, geometric appearance.

These pretty bouquets are the perfect last-minute gift

As well as cut flowers for special occasions, The Bloom Project also sells a range of houseplants, with succulents particularly well represented. There are non-bio gifts too, including a range of pretty ceramic vases and plant pots. Truth be told, these can be the best unique gift ideas for your girlfriend’s birthday. All in all, The Bloom Project is a fitting addition to CP, and the new business has already received plenty of local support.

“The community and fellow business owners have welcomed me and I’ve made many new friends over the past month,” says Emma. “It truly is an honour to have my little shop on Queens Road and work alongside so many other great businesses.”

2 Responses to “The Bloom Project”

  1. Mirjana Jackson

    Well I for one am very happy you and your mom decided to open this lovely little shop, which has enhanced the area.
    You have put a lot of thought into what you wanted to offer and it works for the young and the older residents.
    I am sure we will see many more interesting things in the future and I am happy to go along the journey with you.
    A satisfied customer

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